E-marketing strategy Assignment Example | Topics and Well Written Essays - 4000 words

E-marketing strategy - Assignment Example The e marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not typically in real time. Digital marketers check things like what is being viewed, how often and for how long, sales conversions, what content works and does not work.Normaly, the internet is the channel that is mostly associated with digital marketing.(Csheing, 2010) Ordinarily, digital marketing and its associated channels are important to the existence and the profitability of the company. It is important to know your customers better than anybody else so that you can communicate with them where, when and how they are most receptive to your message. This is done by consolidating views of customer preferences and expectations across all channels – Web, social media, mobile, direct mail and point of sale. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions thus much sales.(Csheing, 2010) Ordinarily E-marketing involves the use of the Internet and digital media capabilities to assist in increasing the sale of the products or services. The digital technologies use by the hotels contributes to the value addition compared to the traditional marketing approach. This is regardless of the size and type of the hotel or restaurant. Standard hotels have fully applied the e-marketing with the aim of increasing the profitability of the Hotel. (Porta, 2012) Standard hotels have e marketing objectives that are geared towards achieving its mission. Firstly; the Hotel has an objective of achieving about 30% of online sales within the half a year of starting online